Rich Dad is a brand established by Robert Kiyosaki for a series of educational books and games about personal finance. The trademark is owned by Cashflow Technologies, a corporation established in 1997 by Robert and Kim Kiyosaki to market these books and games.
The first and best known of these books, Rich Dad Poor Dad, was a #1 New York Times bestseller. It was written by Robert Kiyosaki and advocates financial independence through investing, real estate, owning businesses, and the use of finance protection tactics.
Kiyosaki followed with Rich Dad’s CASHFLOW Quadrant and Rich Dad’s Guide to Investing. He has now had at least a dozen books published. A partial list of his books is included below.
Originally self-published before being picked up commercially to become a bestseller, the central concept of Rich Dad Poor Dad is an anecdotal comparison of his “two fathers”. His “poor dad” was his biological father, who became Superintendent of the Hawaii State Department of Education but had very little real net worth. Contrasted with this is his (arguably fictitious, see “Criticism and controversy” section of this article) “rich dad” advocates tax-advantagedinvestment vehicles, such as real estate or businesses, rather than ownership of securities. This idea is further developed in his later books. Rich Dad became Kiyosaki’s personal brand for various publishing ventures.(wikipedia)